First, one thing you must understand is that my kid's ADORE Baby Einstein. The first question out of their mouth in the mornings is "Einstein?", and they ask throughout the day. I'm hoping that all changse when we get them out of the house into a daycare.
The other day, Morgan brought me a Goofy book, she said "Einstein?"
"No, honey, that isn't Einstien."
"No, that is Goofy, not Einstein."
Then she very carefully took the book from my hands, and pointed to the corner where there was a little Disney insignia (about 1/2" wide) and said "Einstein!".
Then it donned on me, Baby Einstein is made by Disney, and each time we start the DVD, she sees the Disney logo.